Founders are in a perfect storm. Building got easy, so staying different got hard. Buyers hear from more vendors than ever, so getting heard got harder. We've built startups for twenty years, been through YC and Techstars, and mentored dozens of founders. GTMscape is what we wish we'd had.
Building got fast for everyone. The moment you ship something, someone notices and starts copying it.
Your window between shipping and being copied is the only time you get to win buyers with it. Once a rival has your feature, the buyer you hoped to win has one less reason to switch.
Every rival pitches the same people, so most pitches go unread. The one that gets opened was built for the person reading it.
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Two founders in Denver.
Co-founder and CTO of Chute (YC W12) for six years, until it was acquired. Employee #1 and VP Product at Klout. Techstars Boulder '22 with Zealous. Has mentored 30+ startups through YC Startup School, Techstars, ERA and Founder Institute, and advised Ulta Beauty, Uber and VSP on product.
Twenty years growing B2B SaaS. First marketing hire, and a full-stack developer, at Cliniko. Head of Marketing at Haven Connect. Writes the code and the outreach.
Before the roadmap, before the landing page, before the first hire.
Until a buyer says it out loud. We show the source and how sure we are.
Developers want docs. Hospitals want an RFP. One playbook fits neither.
Agents and people on one canvas. No black box, no spinner.
Find the market before you build for it. Your first segment is on us.
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